The Crown Estate has let 2,260 sq ft to the luxury retailer, which will cover two and a half floors, a basement bar and lounge and an industrial loft.
Chief executive at Breitling, Georges Kern said: “The Breitling Townhouse extends our loft concept, creating a stylish, cool and informal environment in an iconic London location that perfectly welcomes our customers and also reflects the inclusive character of our brand. It is significant that the Townhouse is located in the UK as our second largest global market, and we are thrilled to cement our commitment to the UK though this new home.”
The Crown Estate’s Katerina Mercury added: “We are delighted to welcome Breitling, another global brand which has chosen to establish its flagship home on Regent Street. The Breitling Townhouse has embraced the heritage of Regent Street and the building, with a stunning industrial interior bringing the brand to life.”